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projectsHeroprojectsMobile

Superbowl LVI

We orchestrated a modern data-driven lead generation process with the single goal: increase the number of leads that move to the next stage.
MarTech
CDP
Lead Scoring
Sales Enablement
Data Enrichment
Superbowl LVI

2024 Paris Olympics

Combining client-side and server-side data in real-time improved organizational efficiency, and lowered costs.
Event Tracking
Preemptive Customer Support
Channel Attribution
Journey Analytics
2024 Paris Olympics

Hyde Park Winter Wonderland

We connected the entire data value chain from customer data acquisition to automated hyper-targeted messages. The company increased its conversion rate and gained significant insight into customer habits, trends, and needs.
CMO Dashboards
Channel Attribution
Cross-Channel Campaigns
Hyde Park Winter Wonderland

AI CX Platform

We performed a data audit and architected a new data warehouse and ETL pipeline. We then leveraged existing customer data and a linear programming engine to develop a scalable, automated, multi-tenant, enterprise SaaS product.
Product Strategy
Product Management
Data Engineering
Technical Architecture
Software Engineering
AI CX Platform

Miami Open

We leveraged event tracking and analytics to understand, troubleshoot, and optimize conversations within all areas of the website.
360 Customer View
Golden Records
Intent Data
Email List Creation
Personalized Messages
Miami Open

Evello

We created a SaaS platform that drives a creator's business and centralizes revenue data into an easily customized dashboard.
Analytics
No-code
Web3
Revenue Optimization
ETL
Evello

Bidfluence

We developed the advertising data infrastructure to allow Bidfluence, a programmatic ad exchange, to process 900B data events.
Ad Tech
Content Monetization
Supply-side Platform
Web Publishing
Bidfluence

Demand Side Platform

We built a customizable media buying platform tailored to brands, agencies, ad networks, and resellers.
Ad Tech
Media Buying
Web Marketing
Demand Side Platform

Ad Quality Platform

We created a real-time, automated solution to track every creative and scan for security violations, malware, auto redirects, auto audio, in-banner videos, and popups to filter out contentious ads.
Ad Tech
Ad Quality
Data
Ad Quality Platform

Header Bidding Platform

We created an advanced programmatic advertising technique that is an alternative to Google DFP's "waterfall" monetization method. It offers creators to optimize the revenue of their content.
Ad Tech
Header Bidding
Content Monetization
Bid Optimization
Header Bidding Platform

Subscription Wall

We scaled the conversion rate of subscriptions by creating visibility into the subscriber's lifecycle. The data drove strategic decisions with comprehensive analytics and timely insights.
Subscriptions
Web Publishing
Customer Experience
User Journeys
Subscription Wall

IAP Optimization

We created a cross-promotion engine to drive users between apps in a developer's portfolio using user-product data.
Mobile
Games
In-app Purchases
Content Optimization
Product Experience
IAP Optimization

Kosponsor

We created a custom two-sided marketplace complete with users, roles, listings, profiles, search, filters, payments, analytics, admin and reviews.
Two-sided Marketplaces
Stakeholder Management
Product Strategy
Product Roadmap
Kosponsor

Lancey

We created a way for a job site to combine data from multiple sources into a single data warehouse.
Product Requirements
Customer Interviews
Product Delivery
Agile
User Stories
Lancey

Product Recommendation Engine

We created a product recommendation engine to analyze data about shoppers to learn what types of products and offerings interest them.
Customer Journeys
Feature Planning
Enterprise SaaS
Consumer Applications
Product Recommendation Engine

Content Optimization Engine

We created a decision engine to decide what content to recommend to an individual user. The recommendation system works with data that the user provides.
User Metrics
Website Traffic
Wordpress
Iterable
Content Optimization Engine

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