Outsmart the Competition. Lead with Strategic Positioning.
Product Pair has helped over 50 series-stage technology companies uncover and execute their ideal product positioning. We specialize in product marketing, go-to-market strategy, and sales enablement for AI, MarTech and SaaS companies who can't afford second place.
Let’s Talk Results
Trusted by the best companies on the planet
STRATEGIC SERVICES FOR MARKET SUCCESS
From strategy through execution, we provide the critical services needed for market dominance.
Go-to-market Strategy
A comprehensive go-to-market strategy that positions your product for market leadership. We deliver actionable frameworks for positioning, competitive differentiations, segmentation and pricing that create clear market advantages.
Positioning & Messaging
Clear, compelling positioning and messaging that separates you from the competition. We create the strategic narrative, value proposition, and messaging frameworks that make complex products easy to understand and impossible to ignore.
Launch Plan & Execution
Comprehensive launch planning that ensures your product succeeds from day one. We create and execute detailed launch strategies covering every critical milestone, from internal readiness through market impact.
Sales Enablement & Materials
Strategic sales enablement that turns your sales team into market experts. We create the tools, content, and training materials that make complex products easy to sell and help close bigger deals faster.
WHY MARKET LEADERS TRUST OUR APPROACH
Twenty years of experience turning sophisticated technology into category-leading products.
Track Record
Over 50 successful product launches, with experience spanning from early-stage startups to the Fortune 50.
Over 50 successful product launches, with experience spanning from early-stage startups to the Fortune 50.
Market Impact
Over $250M in revenue impact through successful product launches and go-to-market strategies.
Over $250M in revenue impact through successful product launches and go-to-market strategies.
Industry Expertise
Deep expertise across SaaS, AI, MarTech, eCommerce, HealthTech, and FinTech.
Deep expertise across SaaS, AI, MarTech, eCommerce, HealthTech, and FinTech.
MEET GREG AND REY - SEASONED EXPERTS
At Product Pair, you work directly with the founders.
Greg Blackman
Product Marketing Strategist & Co-founder
Greg is a strategic product marketing leader with over 20 years of experience transforming complex technology products into market leaders. Having driven success across MarTech, AdTech, Data, AI and SaaS software markets, he brings deep expertise in positioning, go-to-market strategy, and sales enablement that turns sophisticated products into clear market winners. Greg holds an MBA from Boston University and has a proven track record of turning great products into category leaders through clear positioning, strategic messaging, and effective sales enablement programs.
Reyhaneh Blackman
AI Specialist & Co-founder
Rey is a seasoned AI specialist with a Computer Science Masters Degree from the University of Pennsylvania and a Masters of Public Administration degree from Columbia University. Rey specializes in integrating AI solutions into product marketing strategies to deliver data-driven insights and personalized customer experiences. Her expertise in predictive analytics, machine learning and generative AI, empowers brands to leverage cutting-edge technology to meet their business goals. Rey’s passion lies in using data to create smarter, more effective marketing strategies that drive measurable results.
MARKET LEADERSHIP IN ACTION
They’ve done it. You can too.
From startups to the Fortune 50, world-leading teams use Product Pair to execute their vision and achieve their goals.
Marketplace
Upwork
Challenge:
Upwork needed a more comprehensive understanding of its diverse user base to drive engagement and personalize marketplace interactions.
Solution:
Product Pair conducted a strategic analysis to assess Upwork’s data needs, identifying the advantages of implementing a CDP.
Key Findings:
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Optimizing Upwork’s Customer Data Platform (CDP) generated a cost savings of $9M.
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Advanced customer segmentation enhanced targeted engagement.
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Increased engagement through tailored marketplace experiences.
eCommerce
Endeavor
Challenge:
Endeavor struggled with inconsistent data across its 20 subsidiaries, which hindered audience engagement, ticket sales and a cohesive experience for its diverse customer base.
Solution:
Product Pair developed a comprehensive CX strategy that aligned messaging across all digital touch points.
Key Findings:
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Optimized ticket sales, resulting in $12M in revenue within 45 days.
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Targeted messaging and visuals per persona improved sales.
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Created a personalized brand experience that resonated across all customer touch points.
SaaS
Linklive.ai
Challenge:
After being acquired by a private equity firm, LinkLive needed a strategic GTM plan to differentiate its offering and effectively communicate its unique value proposition.
Solution:
Product Pair crafted a data-driven GTM strategy and developed a product messaging frame and key selling points, to highlight new AI features.
Key Findings:
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Enhanced positioning improved product differentiation in a competitive market.
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Clear messaging and competitive insights drove stronger conversion rates.
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A complete company rebrand.
Health Tech
Workit Health
Challenge:
Workit Health wanted to deepen patient engagement and increase platform usage, but lacked a structured approach to personalize interactions.
Solution:
Product Pair implemented an AI-powered customer journey mapping strategy to personalize patient interactions at each touchpoint.
Key Findings:
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AI-driven segmentation enabled tailored interactions that met patient needs.
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Enhanced personalization across the journey improved user trust.
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Increased platform retention through a cohesive CX.
TESTIMONIALS