What We Do
We’ve created a replicable innovation process that enables you to get the right product to market, faster and for less money. Deeply understand what your users need, what the market is demanding and what product features to prioritize. From user and market diligencing to rapid concepting, prototyping and development, Product Pair helps you meet new product challenges of all shapes and sizes.
Product Pair is the husband and wife team of Greg and Rey Blackman. We believe everyone deserves to spend their time working on things they love with a team they love. Truly excellent products take a lot of effort and skill to bring to market, the value of this hard work makes it all worthwhile. New product ideas require a combination of diligence, exploration, analysis and creativity. It’s our mission to help companies of all sizes turn theoretical ideas into real products.
We know what it takes to build something valuable, because we’ve done it ourselves. For several years now, we have dreamed up, built and launched products and projects together, ranging in complexity from enterprise-level artificial intelligence platforms to consumer-facing mobile apps. We’ve founded multi-million dollar companies ourselves. We created Product Pair, because we are in love with the process of innovation. It’s the most fluid, dynamic and complex game we can think of. We approach innovation and product creation the same way that a professional athlete or talented musician would, obsessing over every detail of the craft. We hold ourselves to a higher standard and respect the game of creation.
Between the two of us, we have 25 years of experience in business, technology, product and software development. Our relationships are far and wide enabling us to interview market makers and get a true understanding of what leaders of industry are thinking. We rely on empathy, curiosity, communication and process to understand their deepest needs and strive to eliminate waste getting to product-market-fit. Our goal is to make optimal decisions about how to direct tech investments so a project's full potential and value can be realized. We look forward to building a relationship with you and traveling on the innovation journey together.
- USER INSIGHTS Deeply understand key aspects of your users and their needs
- MARKET INSIGHTS Get a handle on market trends and opportunities
- COMPETITIVE ANALYSIS Understand on a feature-by-feature level what you’re up against
- FINANCIAL ANALYSIS Root dreams in reality with detailed cost and revenue projections
- FEATURE PRIORITIZATION Rank features by importance and set performance benchmarks
- RAPID WIREFRAMING & PROTOTYPING Put pen to paper, and test prototypes rapidly
- HIGH-FIDELITY DESIGN Bring the product to life with beautiful UI and frictionless UX
- MVP DEVELOPMENT Engineer core product features and drive to a functional MVP
- USER TESTING Debut and demo your MVP to users, and iterate on feedback
- ROADMAPPING & PROJECT MANAGEMENT Develop project timeline, cost and scope for a seamless engineering experience
- FULL-STACK PRODUCT DEVELOPMENT Build both the front-and-back-end of a complete, production-ready software product
- USER ACQUISITION STRATEGY Plan go-to-market strategy, and launch
Fans of Our Work
Programmatic Strategist IBM
Product Manager Google
Sr. Manager Advertising Hearst
Founder & CEO Aimtell
Senior Vice President CBS
Director of Partnerships Topgolf