Reports & Dashboards
Dive Deep Into the Transformative Impact of Real-Time Reports
Break down the siloes and combine marketing, product and operations. Our reports become the cornerstone of making informed, data-driven decisions.
Top Level KPIs
How is our active user base growing?
In most cases, monitoring your active and new user base is top priority. It can give you insight into your customers' behavior, preferences, and interests. It can help you answer questions like:
• How did our recent marketing campaign impact our growth?
• Is our new user acquisition increasing week over week?
• How did our recent marketing campaign impact our growth?
• Is our new user acquisition increasing week over week?
Are we driving high-quality users?
One way to monitor growth is to look at how many desired events are occurring and how many users are reaching that outcome. This section helps you answer questions like:
• Are our users taking the actions we want them to?
• What impact did changing our call to action (CTA) have on user conversion?
• Are our users taking the actions we want them to?
• What impact did changing our call to action (CTA) have on user conversion?
What’s the return on marketing spend (ROAS)?
The core metric to measure the effectiveness of marketing budget spend is ROAS (return on advertisement spend). These reports help you answer questions like:
• Is ROAS going up?
• How is our ROAS trending overall? Do we need to reallocate spend?cate spend?cate spend?
• Is ROAS going up?
• How is our ROAS trending overall? Do we need to reallocate spend?cate spend?cate spend?
Understand Your Users
Understanding engagement
These reports can help you understand the frequency and patterns of user engagement on your platform. You can use them to identify trends and patterns in user behavior, geographic distribution, and preferred platform, and then you can adjust your marketing strategies accordingly.
Acquire New Users
Are we acquiring engaged users?
These next reports provide you with a closer look at your new users. You can answer questions like:
• Which channels are bringing us more users?
• Which channels should we invest in more based on conversion and retention?
• Which channels are bringing us more users?
• Which channels should we invest in more based on conversion and retention?
Understanding Website Engagement
Are we acquiring engaged users?
These next reports provide you with a closer look at your new users. You can answer questions like:
• Which channels are bringing us more users?
• Which channels should we invest in more based on conversion and retention?
• Which channels are bringing us more users?
• Which channels should we invest in more based on conversion and retention?
Product Pair’s expertise in data integration sets them apart. They’re an invaluable partner to Mixpanel and any organization looking to capture the value of their data.
Understanding Website Engagement
Are we acquiring engaged users?
These next reports provide you with a closer look at your new users. You can answer questions like:
• Which channels are bringing us more users?
• Which channels should we invest in more based on conversion and retention?
• Which channels are bringing us more users?
• Which channels should we invest in more based on conversion and retention?
What does our conversion funnel look like?
These reports tell you about the journey of new users. They can help you answer questions like:
• What does a step-by-step new user funnel look like?
• What are the key drop-off points?
• Where did users who dropped off go next?
• What does a step-by-step new user funnel look like?
• What are the key drop-off points?
• Where did users who dropped off go next?
How do our campaigns impact conversion?
This report helps you monitor how the different campaigns are driving each of the conversions. It helps answer questions like:
• Which campaign is driving the most new first visits?
• Which campaign is driving the most first purchases?
• Has our campaign reduced the time-to-convert?
• Which campaign is driving the most new first visits?
• Which campaign is driving the most first purchases?
• Has our campaign reduced the time-to-convert?
Optimized Paid Channel Performance
What does our conversion funnel look like?
These reports tell you about the journey of new users. They can help you answer questions like:
• What does a step-by-step new user funnel look like?
• What are the key drop-off points?
• Where did users who dropped off go next?
• What does a step-by-step new user funnel look like?
• What are the key drop-off points?
• Where did users who dropped off go next?
How do our campaigns impact conversion?
This report helps you monitor how the different campaigns are driving each of the conversions. It helps answer questions like:
• Which campaign is driving the most new first visits?
• Which campaign is driving the most first purchases?
• Has our campaign reduced the time-to-convert?
• Which campaign is driving the most new first visits?
• Which campaign is driving the most first purchases?
• Has our campaign reduced the time-to-convert?
What does our conversion funnel look like?
These reports tell you about the journey of new users. They can help you answer questions like:
• What does a step-by-step new user funnel look like?
• What are the key drop-off points?
• Where did users who dropped off go next?
• What does a step-by-step new user funnel look like?
• What are the key drop-off points?
• Where did users who dropped off go next?
Engagement
What does our conversion funnel look like?
These reports tell you about the journey of new users. They can help you answer questions like:
• What does a step-by-step new user funnel look like?
• What are the key drop-off points?
• Where did users who dropped off go next?
• What does a step-by-step new user funnel look like?
• What are the key drop-off points?
• Where did users who dropped off go next?
Retention
What does our conversion funnel look like?
These reports tell you about the journey of new users. They can help you answer questions like:
• What does a step-by-step new user funnel look like?
• What are the key drop-off points?
• Where did users who dropped off go next?
• What does a step-by-step new user funnel look like?
• What are the key drop-off points?
• Where did users who dropped off go next?
Growth
What does our conversion funnel look like?
These reports tell you about the journey of new users. They can help you answer questions like:
• What does a step-by-step new user funnel look like?
• What are the key drop-off points?
• Where did users who dropped off go next?
• What does a step-by-step new user funnel look like?
• What are the key drop-off points?
• Where did users who dropped off go next?
Feature Adoption
What does our conversion funnel look like?
These reports tell you about the journey of new users. They can help you answer questions like:
• What does a step-by-step new user funnel look like?
• What are the key drop-off points?
• Where did users who dropped off go next?
• What does a step-by-step new user funnel look like?
• What are the key drop-off points?
• Where did users who dropped off go next?
What does our conversion funnel look like?
These reports tell you about the journey of new users. They can help you answer questions like:
• What does a step-by-step new user funnel look like?
• What are the key drop-off points?
• Where did users who dropped off go next?
• What does a step-by-step new user funnel look like?
• What are the key drop-off points?
• Where did users who dropped off go next?
What does our conversion funnel look like?
These reports tell you about the journey of new users. They can help you answer questions like:
• What does a step-by-step new user funnel look like?
• What are the key drop-off points?
• Where did users who dropped off go next?
• What does a step-by-step new user funnel look like?
• What are the key drop-off points?
• Where did users who dropped off go next?
Feature Retention
What does our conversion funnel look like?
These reports tell you about the journey of new users. They can help you answer questions like:
• What does a step-by-step new user funnel look like?
• What are the key drop-off points?
• Where did users who dropped off go next?
• What does a step-by-step new user funnel look like?
• What are the key drop-off points?
• Where did users who dropped off go next?
Product Impact
What does our conversion funnel look like?
These reports tell you about the journey of new users. They can help you answer questions like:
• What does a step-by-step new user funnel look like?
• What are the key drop-off points?
• Where did users who dropped off go next?
• What does a step-by-step new user funnel look like?
• What are the key drop-off points?
• Where did users who dropped off go next?
Lifecycle Cohort Definitions
What does our conversion funnel look like?
These reports tell you about the journey of new users. They can help you answer questions like:
• What does a step-by-step new user funnel look like?
• What are the key drop-off points?
• Where did users who dropped off go next?
• What does a step-by-step new user funnel look like?
• What are the key drop-off points?
• Where did users who dropped off go next?
Value Moment Analysis
What does our conversion funnel look like?
These reports tell you about the journey of new users. They can help you answer questions like:
• What does a step-by-step new user funnel look like?
• What are the key drop-off points?
• Where did users who dropped off go next?
• What does a step-by-step new user funnel look like?
• What are the key drop-off points?
• Where did users who dropped off go next?
Our partnership with Product Pair has been a game changer. Their ability to transform messy data ecosystems into streamlined reliable datasets has greatly enhanced Mixpanel’s effectiveness for our partners.
