Data Enrichment

Access diverse data and the insights
they generate

Supplement your first party data with additional information from external sources. Increase the diversity and variability of your first party data; enrich your understanding of your customers; improve targeting capabilities; and, enhance personalization efforts.

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Enhance customer profiles

Gain a deeper understanding of your customers by adding additional demographic, psychographic, or behavioral data. This, in turn, helps create more accurate and comprehensive customer profiles.

Collaborate on sensitive data with data clean rooms

Share your data with other partners while maintaining strict privacy protections. Perform data analysis and gain insights while respecting privacy principles in a secure environment.

We work with all major data providers

We operate independently of our partners, which enables us to be objective in our recommendations. Since we’re platform agnostic, we can adapt to your tech ecosystem to ensure our solutions integrate effortlessly into your existing infrastructure.

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Eliza Nevers

Chief Product Officer, Lotame

Why consider data augmentation?

Enhanced Customer Understanding

Access additional information about customers, such as demographics, interests, and behavior, and gain a deeper understanding of your target audience.

Increase Campaign Effectiveness

Identify and target high-value customers and improve the effectiveness of your marketing campaigns.

Accurate Lead Scoring

Identify high-quality leads by appending firmographic data, technographic data, or other relevant information to existing lead data. Learn more about our lead scoring services.

Improve Customer Acquisition

Identify lookalike audiences or similar customer profiles to your existing customer base. Acquire new customers who are more likely to convert and engage with your brand.

Enhance Predictive Analytics

Improve the accuracy and reliability of predictive analytics models and enable better forecasting of customer behavior, lifetime value, churn, and other key metrics.

Find High Value Prospects

Facilitate real-time personalization to dynamically adapt content and interactions, ensuring a seamless and responsive experience for each user

Fraud Detection and Prevention

Identify suspicious patterns, detect fraudulent activities, and prevent potential risks by enriching data with fraud-related indicators and external threat intelligence.

Find Monetization Opportunities

Create new revenue streams by offering anonymized and aggregated insights to third-party partners or advertisers, while still maintaining data privacy.

Stay Competitive

Stay competitive in the market, leveraging data-driven strategies to better understand and engage with your customers.